Davidson & Co. Donor Acquisition and Development Strategies is a boutique firm specializing in high dollar direct mail fundraising. The company offers a unique approach: programs will be tailored not to meet so-called industry standards but to achieve your goals and meet your budget.
Davidson & Co. will work closely with you to refine your fundraising goals and then design and execute a direct mail program for you that will achieve your goals.
Customized programs will marry the art of high dollar direct mail — letters that are donor-centered, use storytelling to explain your policy solutions in depth, and strive to build strong relationships between you and your donors — to the science of time-tested marketing strategies which increase the efficiency of your program and help maximize your investment…
A 20-year veteran with both large agency and client experience, Shana L. Davidson is a seasoned fundraising professional specializing in high dollar direct mail programs.
She is known for her expertise in designing customized, strategic donor acquisition and development programs and for the meticulous execution of those programs. She has helped pioneer new strategies in high dollar direct mail, using segmentation, modeling, and close analysis.
Shana is an alumna of Hampshire College and holds an M.A. from the University of Hawaii and an M.A. in Statecraft and International Affairs from the Institute of World Politics. She lives in Washington, D.C.
Whitney joins Davidson & Co. with over a dozen years in grant management, major donor management and cultivation, event planning, online fundraising, and direct mail management. Her love of writing and analytics keeps drawing her back to direct mail. She has a B.A. from the University of Virginia and an M.A. from George Mason University. She lives on a farm in Virginia with her husband, three children, a cat, two dogs, a pony, 24 chickens, a dozen goats, countless bees, and an overgrown vegetable garden.