Davidson & Co. Donor Acquisition and Development Strategies is a boutique firm specializing in high dollar direct mail fundraising. The company offers a unique approach: programs will be tailored not to meet so-called industry standards but to achieve your goals and meet your budget.


Davidson & Co. will work closely with you to refine your fundraising goals and then design and execute a direct mail program for you that will achieve your goals.

Customized programs will marry the art of high dollar direct mail — letters that are donor-centered, use storytelling to explain your policy solutions in depth, and strive to build strong relationships between you and your donors — to the science of time-tested marketing strategies which increase the efficiency of your program and help maximize your investment…


  • Provide overall strategic direction for your complete direct mail program
  • Develop direct mail packages, both housefile and prospect, including all copy required and design as needed
  • Provide prospect list recommendations and coordinate orders for lists with an outside list broker and oversee all data processing and segmentation
  • Coordinate the production of each direct mail package and ensure your mailings drop on time
  • Provide recommendations to you regarding list exchange requests from outside organizations, helping you to best leverage what is arguably one of your largest assets
  • Provide frequent analysis of your program’s performance and recommend adjustments as necessary


Shana L. Davidson, President

A 21-year veteran with both large agency and client experience, Shana L. Davidson is a seasoned fundraising professional specializing in high dollar direct mail programs.

She is known for her expertise in designing customized, strategic donor acquisition and development programs and for the meticulous execution of those programs. She has helped pioneer new approaches to direct mail by marrying the art of high dollar direct mail to the science of time-tested marketing tactics to help maximize your investment.

Shana is an alumna of Hampshire College in Amherst, Massachusetts and holds an M.A. from the University of Hawaii and an M.A. in Statecraft and International Affairs from the Institute of World Politics. She lives in Washington, D.C. with Max and Bertie, two adorable Cavalier King Charles Spaniels.

Whitney Garrison Athayde, Associate

Whitney joins Davidson & Co. with over a dozen years in grant management, major donor management and cultivation, event planning, online fundraising, and direct mail management. Her love of writing and analytics keeps drawing her back to direct mail. She has a B.A. from the University of Virginia and an M.A. from George Mason University. She lives on a farm in Virginia with her husband, three children, a cat, two dogs, a pony, 24 chickens, a dozen goats, countless bees, and an overgrown vegetable garden.