Davidson & Co. Log

Customized. Creative. Effective.

High Dollar Direct-Mail Fundraising Programs for Public Policy Organizations.

When you read your direct-mail:

Do you recognize your organization?

Are you hearing your voice, or a consultant’s?

Does your donor understand what makes your mission and programs unique?

At Davidson & Co., we don’t work from a standard menu of strategies. We don’t default to red-meat tactics. We create direct mail fundraising programs fully customized to your organization.


Shana has become an integral part of our fundraising efforts. With her expertise, and years of experience, she has truly become part of the team. With Davidson & Co., we have been able to launch new strategies, grow our direct mail program, and do so while being strategic about resources. I look forward to working with Shana for years to come.

Scott HodgeTax Foundation

Our partnership Davidson & Co. has elevated our engagement and communications with our direct mail donors. Shana works tirelessly to understand our work and translate that to our donors and prospective donors. Davidson & Co. stays on the cutting edge of direct mail trends, consistently analyzing performance to advise of new strategies and identify perennial winning tactics for our audiences. We can’t imagine cultivating and expanding our direct mail program without Shana’s partnership!

Victoria W. BartolomeoState Policy Network

Davidson & Co. is THE go-to for an individualized customer experience. I have had the pleasure of working with Shana Davidson for over a decade, and the knowledge and personalization she lends to each of her clients has proven results. From package design to training, Shana’s extensive knowledge of direct mail and unique talent is a cut above the competition.

Kristina Mitten SandersFormer SPN Senior Director of Leadership & Philanthropic Strategy, Founder and Principal, Fifth Gen Enterprises

“I’ve worked with Shana for years now, when we called her firm in to clean up a mess we had. She sat down with us, figured out where the problems were, came up with a sequence of actionable items, and it worked perfectly.”

Joe Bishop-HenchmanNational Taxpayers Union

When Shana joined the Franklin Center in 2012, we had a donor file of 300 donors. She developed with a plan to acquire 1,000 donors within a year and met and exceeded that goal twice over, adding 3,000 donors to our list. She not only increased the number but the quality of our donors, helping to acquire several major donors, who significantly upgraded their gifts less than a year after their first donation.

Gwen BeattieBallotpedia

“Davidson & Co. provides very professional, customized direct marketing services for its clients. Shana is extremely knowledgeable and is focused on producing the highest quality product and the best results for nonprofits. We are happy to recommend Davidson & Co. to any nonprofit that wants to expand its base of donors.”

Ann FitzgeraldA.C. Fitzgerald and Associates
Shana does a fantastic job capturing the wonky details of tax policy in a voice and tone that the public can understand. That isn’t easy to do! She is a delight to work with. 
Nicole KaedingAmazon

“Sharp as a tack, uber responsive, knows her stuff, gets that stuff done, and will shoot straight with you. But wait — there’s more! She’s a complete blast! You heard it here first.”

Claire Kittle DixonTalent Market

“Shana has a gift – backed up by years of experience and a dedication to data – for going to the heart of an organization’s mission and crafting a compelling narrative that emphasizes your unique selling proposition. She also excels at adapting those messages according to the calendar, the newspapers’ front pages, or your most recent policy win or organizational challenge.”

Megan RitterNational Council For Adoption

“Shana has been an incredible resource for us. Even more, she takes the time to explain the reason behind everything so that we can learn from her experience.”

Kelly McGonigalGeorgia Center for Opportunity

“With a wealth of experience in politics, the free-market movement, and agencies, Shana can advise organizations at any level – whether you’re just getting started or you have a robust program in place already.”

Daniel ErspamerPelican Institute for Public Policy

“Shana oversaw our direct mail program for more than seven years, with responsibilities including the donor acquisition program, house file mailings, donor communications, and general fundraising responsibilities. She successfully built a house file while raising net money for the organization. She understands the science and art of direct mail fundraising. She is a good copywriter and keeps up with the latest information and techniques in the industry. I can offer an unqualified recommendation of Shana’s work in direct mail and development.”

Roger ReamThe Fund for American Studies
“Shana is a motivated, forward-thinking consultant with extensive experience and knowledge in her field. Her hands-on strategy managing high dollar direct mail campaigns has produced phenomenal results. Her commitment and attention to client detail are impressive, and she is among the very best consultants that I’ve had the pleasure to know. Shana possesses a winning combination of solid skills and business sense, and I have learned a great deal from her. I have no hesitation in working with Shana again in the future or recommending her to other organizations.”
Lisa Hazlett RobertsAmerican Institute for Economic Research

Shana is very knowledgeable about direct mail and highly resourceful in its execution. My organization is a client of Shana’s, and she is achieving great outcomes for us. Despite the fact that we brought her a difficult situation (we hadn’t mailed to our file in two years, we had previously only had a low-dollar direct mail program, and we were going through a bumpy database transition), Shana created a unique plan for us that “prospected” and reactivated lapsed donors, re-engaged current donors, and converted our low-dollar file to a high dollar-file with a good, consistent response rate, all in less than a year. We are better off for having worked with Shana!

Genevieve McCarthyNational Taxpayers Union

Let’s meet first to discuss your current challenges and opportunities, short-term and long-term goals. We’ll determine together the best plan for moving forward. 

Just give us a call at 202-380-5800 or fill out our contact form.