Davidson & Co. works with our full-service clients on the whole of their direct-mail program.
We help you define your goals, we design a strategy to meet those goals, and we create a corresponding communications calendar. We craft compelling letters which describe your programs and solutions and invite donors to invest or re-invest in you, all in your own voice. We recommend package design, choose the best lists for you, use our proprietary cost-savings measures to produce your packages and make sure they mail on time, analyze the results, and make recommendations for next steps.
Your direct-mail program will become an integrated component of your fundraising plan, developing long-term relationships that will carry your organization to the next level.
Davidson & Co. is keenly aware that there are too few people who know enough to master the countless intricacies of direct-mail fundraising. We also know many organizations don’t have the budget for a full-time direct-mail consultant.
Our mentoring programs are designed to help your staff become better acquainted with direct-mail and its finer points. We guide staff through the process of defining goals and developing a strategy, recommend a mail schedule, edit your copy, help you select lists, review package designs, analyze your results, and make recommendations for next steps.
Along the way, we explain our recommendations so your staff can, eventually, move forward without us. Are we training our future competitors? Perhaps. (There’s a long tradition of this in the direct-mail world!) But we know one thing to be true: the more good mail is out there; the more donors will respond to good mail.
Davidson & Co. offers day-long trainings for your staff. We cover everything from direct-mail jargon to programmatic analysis. We prefer to keep classes small so your staff is free to ask specific questions and we can answer them in full.
Trainings are for organizations managing their direct-mail program in-house but also for those already working with outside consultants. In the first case, we want to help you stand on your own two feet. In the latter case, we want you to be an informed consumer. In all cases, as with all we do, Davidson & Co.’s trainings are customized to your specific needs.