Over her twenty-three-year career in fundraising and advocacy, Shana L. Davidson has helped pioneer new approaches to direct-mail. She marries the art of high dollar direct-mail to the science of time-tested marketing tactics, all to help maximize your investment. She is known for her expertise in designing customized, strategic donor acquisition and development programs, and for the meticulous execution of those programs.
She launched Davidson & Co. in 2016 to narrow her focus, serving a select group of clients in whose missions she believes most strongly. Before that, she served for more than a decade as a senior executive at some of Washington’s best-known direct-mail fundraising agencies, including The Viguerie Company. She has also managed fundraising for academic and advocacy organizations as well as political campaigns and committees, beginning her career as executive director of the Republican Party of Hawaii.
Shana holds master’s degrees from the Institute of World Politics and the University of Hawaii, and a B.A. from Hampshire College. She lives in Washington, D.C. with Bertie, her adorable Cavalier King Charles Spaniel.