Frequently Asked Questions

So, are you a copywriter? Do I have to do all the rest of the work?

Davidson & Co.’s is a full-service direct-mail firm. We help with strategic development, analysis, list selections, package design, production, creating the mail schedule, making sure packages mail on time, and, yes, copywriting.

I’ve love to work with you, but I’m not sure we need a full-service direct mail firm.

That’s fine! Our services are far from one-size-fits-all. We’re happy to work with your team to determine your needs and set goals together. From there, we can collaborate on a full-scale engagement, provide only the services you need, or serve as a strategic counselor to ensure you’re moving in the right direction.

I want to ask others about Davidson & Co. Who should I call?

We’d love for you to call our clients and check us out! For obvious reasons, we don’t put our client list on the internet, but we’re happy to share information with you personally. Just give us a call at 202-380-5800. Please don’t hesitate to do so!

Great! How do we start working together?

Just give us a call at 202-380-5800 or send Shana an email at shana@davidsonstrategies.com! Let’s meet first to discuss your current challenges and opportunities and short-term and long-term goals. We’ll determine the best plan for moving forward together.

“I’ve worked with Shana for years now, when we called her firm in to clean up a mess we had. She sat down with us, figured out where the problems were, came up with a sequence of actionable items, and it worked perfectly.”

Joe Bishop-HenchmanTax Foundation

“Davidson & Co. provides very professional, customized direct marketing services for its clients. Shana is extremely knowledgeable and is focused on producing the highest quality product and the best results for nonprofits. We are happy to recommend Davidson & Co. to any nonprofit that wants to expand its base of donors.”

Ann FitzgeraldA.C. Fitzgerald and Associates

“Sharp as a tack, uber responsive, knows her stuff, gets that stuff done, and will shoot straight with you. But wait — there’s more! She’s a complete blast! You heard it here first.”

Claire Kittle DixonTalent Market

“Shana has a gift – backed up by years of experience and a dedication to data – for going to the heart of an organization’s mission and crafting a compelling narrative that emphasizes your unique selling proposition. She also excels at adapting those messages according to the calendar, the newspapers’ front pages, or your most recent policy win or organizational challenge.”

Megan RitterNational Council For Adoption

“Shana has been an incredible resource for us. Even more, she takes the time to explain the reason behind everything so that we can learn from her experience.”

Kelly McGonigalGeorgia Center for Opportunity

“With a wealth of experience in politics, the free-market movement, and agencies, Shana can advise organizations at any level – whether you’re just getting started or you have a robust program in place already.”

Daniel ErspamerPelican Institute for Public Policy

“Shana oversaw our direct mail program for more than seven years, with responsibilities including the donor acquisition program, house file mailings, donor communications, and general fundraising responsibilities. She successfully built a house file while raising net money for the organization. She understands the science and art of direct mail fundraising. She is a good copywriter and keeps up with the latest information and techniques in the industry. I can offer an unqualified recommendation of Shana’s work in direct mail and development.”

Roger ReamThe Fund for American Studies

“Shana is a motivated, forward-thinking consultant with extensive experience and knowledge in her field. Her hands-on strategy managing high dollar direct mail campaigns has produced phenomenal results. Her commitment and attention to client detail are impressive, and she is among the very best consultants that I’ve had the pleasure to know. Shana possesses a winning combination of solid skills and business sense, and I have learned a great deal from her. I have no hesitation in working with Shana again in the future or recommending her to other organizations.”

Lisa Hazlett RobertsAmerican Institute for Economic Research

Shana is very knowledgeable about direct mail and highly resourceful in its execution. My organization is a client of Shana’s, and she is achieving great outcomes for us. Despite the fact that we brought her a difficult situation (we hadn’t mailed to our file in two years, we had previously only had a low-dollar direct mail program, and we were going through a bumpy database transition), Shana created a unique plan for us that “prospected” and reactivated lapsed donors, re-engaged current donors, and converted our low-dollar file to a high dollar-file with a good, consistent response rate, all in less than a year. We are better off for having worked with Shana!

Genevieve McCarthyNational Taxpayers Union

Shana does a fantastic job capturing the wonky details of tax policy in a voice and tone that the public can understand. That isn’t easy to do! She is a delight to work with.

Nicole KaedingTax Foundation

Let’s meet first to discuss your current challenges and opportunities, short-term and long-term goals. We’ll determine together the best plan for moving forward.

Just give us a call at 202-380-5800 or fill out our contact form.